:root {
  --ink: #10100f;
  --paper: #f3efe5;
  --cream: #fbf8f0;
  --amber: #e7ad37;
  --amber-dark: #bd7915;
  --line: rgba(16, 16, 15, 0.16);
  --white-line: rgba(255, 255, 255, 0.2);
}

* {
  box-sizing: border-box;
  margin: 0;
  padding: 0;
}

html { scroll-behavior: smooth; }

body {
  background: var(--paper);
  color: var(--ink);
  font-family: "DM Sans", sans-serif;
  line-height: 1.6;
}

a { color: inherit; }

.site-nav {
  align-items: center;
  background: rgba(16, 16, 15, 0.96);
  color: white;
  display: flex;
  justify-content: space-between;
  left: 0;
  padding: 16px clamp(20px, 5vw, 72px);
  position: fixed;
  right: 0;
  top: 0;
  z-index: 20;
}

.brand {
  align-items: center;
  display: inline-flex;
  font-family: "Oswald", sans-serif;
  font-size: 1.15rem;
  gap: 10px;
  letter-spacing: 0.05em;
  text-decoration: none;
  text-transform: uppercase;
}

.brand-mark {
  align-items: center;
  background: var(--amber);
  color: var(--ink);
  display: inline-flex;
  font-size: 0.9rem;
  height: 36px;
  justify-content: center;
  width: 36px;
}

.nav-links { align-items: center; display: flex; gap: clamp(16px, 3vw, 40px); }
.nav-links a { font-size: 0.88rem; font-weight: 600; text-decoration: none; }
.nav-links a:not(.nav-cta):hover { color: var(--amber); }
.nav-cta { border: 1px solid var(--amber); padding: 9px 16px; }

.hero {
  background: var(--ink);
  color: white;
  min-height: 760px;
  overflow: hidden;
  position: relative;
}

.hero-image {
  background-image: url("assets/gallery/big-bar.webp");
  background-position: center;
  background-size: cover;
  inset: 0 0 0 37%;
  opacity: 0.8;
  position: absolute;
}

.hero-shade {
  background: linear-gradient(90deg, var(--ink) 0%, rgba(16, 16, 15, 0.95) 35%, rgba(16, 16, 15, 0.08) 78%);
  inset: 0;
  position: absolute;
}

.hero-content {
  animation: rise 0.7s ease-out both;
  max-width: 820px;
  padding: 190px clamp(20px, 7vw, 110px) 110px;
  position: relative;
  z-index: 2;
}

.eyebrow {
  color: var(--amber);
  font-size: 0.77rem;
  font-weight: 700;
  letter-spacing: 0.19em;
  margin-bottom: 22px;
  text-transform: uppercase;
}

.eyebrow.dark { color: var(--amber-dark); }

h1, h2, h3 {
  font-family: "Oswald", sans-serif;
  font-weight: 600;
  line-height: 0.98;
  text-transform: uppercase;
}

h1 { font-size: clamp(4.2rem, 8vw, 8rem); letter-spacing: -0.035em; }
h1 span { color: var(--amber); }
h2 { font-size: clamp(2.8rem, 5vw, 5rem); letter-spacing: -0.025em; }
h3 { font-size: 2rem; }

.hero-copy { font-size: 1.14rem; margin: 32px 0; max-width: 640px; }
.hero-actions { display: flex; flex-wrap: wrap; gap: 12px; }

.button {
  border: 0;
  cursor: pointer;
  display: inline-block;
  font-family: inherit;
  font-size: 0.88rem;
  font-weight: 700;
  padding: 15px 23px;
  text-decoration: none;
  transition: transform 180ms ease, background 180ms ease, color 180ms ease;
}

.button:hover { transform: translateY(-3px); }
.button:focus-visible, a:focus-visible, input:focus-visible, textarea:focus-visible, select:focus-visible { outline: 3px solid var(--amber); outline-offset: 3px; }
.button-primary { background: var(--amber); color: var(--ink); }
.button-primary:hover { background: #f6c45d; }
.button-ghost { border: 1px solid var(--white-line); color: white; }
.button-ghost:hover { background: white; color: var(--ink); }

.hero-stat {
  align-items: center;
  background: var(--amber);
  bottom: 0;
  color: var(--ink);
  display: flex;
  gap: 14px;
  padding: 20px 32px;
  position: absolute;
  right: 0;
  z-index: 3;
}

.hero-stat strong { font-family: "Oswald", sans-serif; font-size: 2.8rem; line-height: 1; }
.hero-stat span { font-size: 0.72rem; font-weight: 700; line-height: 1.2; max-width: 75px; text-transform: uppercase; }
.section-shell { margin: 0 auto; max-width: 1440px; padding: 110px clamp(20px, 7vw, 110px); }

.intro { display: grid; gap: 8vw; grid-template-columns: 1.1fr 0.9fr; }
.intro h2 { max-width: 700px; }
.intro-copy { border-left: 1px solid var(--line); font-size: 1.05rem; padding-left: clamp(24px, 4vw, 58px); }
.intro-copy p + p { margin-top: 22px; }

.services { background: var(--ink); color: white; }
.section-heading-row { align-items: end; display: grid; gap: 7vw; grid-template-columns: 1.3fr 0.7fr; }
.section-heading-row p { color: rgba(255,255,255,0.7); }
.service-grid { display: grid; gap: 18px; grid-template-columns: repeat(3, 1fr); margin-top: 65px; }
.service-card { border: 1px solid var(--white-line); min-height: 480px; padding: 34px; position: relative; transition: transform 200ms ease, border 200ms ease; }
.service-card:hover { border-color: var(--amber); transform: translateY(-8px); }
.service-card.featured { background: var(--amber); border-color: var(--amber); color: var(--ink); transform: translateY(-18px); }
.service-card.featured:hover { transform: translateY(-26px); }
.service-number { color: var(--amber); display: block; font-family: "Oswald", sans-serif; margin-bottom: 70px; }
.featured .service-number { color: var(--ink); }
.service-card p { color: rgba(255,255,255,0.65); margin: 22px 0; }
.featured p { color: rgba(16,16,15,0.72); }
.service-card ul { border-top: 1px solid var(--white-line); list-style: none; padding-top: 18px; }
.featured ul { border-color: rgba(16,16,15,0.2); }
.service-card li { font-size: 0.9rem; padding: 5px 0 5px 18px; position: relative; }
.service-card li::before { color: var(--amber); content: "+"; left: 0; position: absolute; }
.featured li::before { color: var(--ink); }

.performance { align-items: stretch; display: grid; grid-template-columns: 1fr 1fr; }
.performance-image {
  background: url("assets/pass-us-the-keys.webp") center/cover;
  min-height: 620px;
}
.performance-copy { align-self: center; padding: clamp(40px, 7vw, 100px); }
.performance-copy > p:not(.eyebrow) { margin: 30px 0 38px; }
.metric-list { border-top: 1px solid var(--line); }
.metric-list div { align-items: baseline; border-bottom: 1px solid var(--line); display: flex; gap: 16px; padding: 18px 0; }
.metric-list strong { color: var(--amber-dark); font-family: "Oswald", sans-serif; font-size: 1.5rem; text-transform: uppercase; }

.gallery-teaser { background: #20201e; color: white; }
.gallery-teaser-grid { align-items: end; display: grid; gap: 24px; grid-template-columns: 0.8fr 1.2fr 0.75fr; }
.text-link { display: inline-block; font-weight: 700; margin-top: 28px; text-decoration-color: var(--amber); text-underline-offset: 8px; }
.teaser-photo { background-position: center; background-size: cover; display: block; min-height: 410px; transition: filter 200ms ease, transform 200ms ease; }
.teaser-photo:hover { filter: saturate(1.2); transform: translateY(-6px); }
.teaser-one { background-image: url("assets/gallery/small-1.webp"); }
.teaser-two { background-image: url("assets/gallery/pfizz.webp"); min-height: 320px; }

.contact { background: #171715; color: white; }
.contact-grid { display: grid; gap: 8vw; grid-template-columns: 0.85fr 1.15fr; }
.contact-copy > p:not(.eyebrow) { color: rgba(255,255,255,0.68); margin-top: 28px; }
.contact-details { border-top: 1px solid var(--white-line); margin-top: 45px; }
.contact-details a { border-bottom: 1px solid var(--white-line); display: block; font-size: 1.1rem; padding: 17px 0; text-decoration: none; }
.contact-details span { color: var(--amber); display: inline-block; font-size: 0.72rem; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; width: 80px; }
.contact-form { background: var(--cream); color: var(--ink); padding: clamp(25px, 4vw, 50px); }
.hidden-field { display: none; }
.form-row { display: grid; gap: 20px; grid-template-columns: 1fr 1fr; }
.contact-form label { display: block; font-size: 0.76rem; font-weight: 700; letter-spacing: 0.07em; margin-bottom: 20px; text-transform: uppercase; }
.contact-form input, .contact-form textarea, .contact-form select { background: transparent; border: 0; border-bottom: 1px solid var(--line); border-radius: 0; color: var(--ink); display: block; font: inherit; margin-top: 7px; padding: 10px 2px; width: 100%; }
.contact-form textarea { border: 1px solid var(--line); margin-top: 12px; padding: 12px; resize: vertical; }
.form-submit { margin-top: 6px; width: 100%; }

footer { align-items: center; background: #090909; color: white; display: grid; gap: 30px; grid-template-columns: 1fr auto; padding: 55px clamp(20px, 7vw, 110px); }
footer > p { color: rgba(255,255,255,0.55); }
.footer-links { display: flex; gap: 25px; grid-column: 2; grid-row: 1 / span 2; }
.footer-links a { font-size: 0.85rem; text-decoration: none; }
.copyright { font-size: 0.75rem; grid-column: 1 / -1; }

.page-hero { background: var(--ink); color: white; padding: 180px clamp(20px, 7vw, 110px) 90px; }
.page-hero h1 { font-size: clamp(4rem, 9vw, 8.5rem); }
.page-hero p:last-child { color: rgba(255,255,255,0.68); font-size: 1.1rem; margin-top: 25px; max-width: 700px; }
.gallery-grid { display: grid; gap: 18px; grid-auto-flow: dense; grid-template-columns: repeat(12, 1fr); }
.gallery-item { background: #d8d2c6; grid-column: span 4; min-height: 380px; overflow: hidden; position: relative; }
.gallery-item.wide { grid-column: span 8; }
.gallery-item.tall { min-height: 620px; }
.gallery-item img { height: 100%; object-fit: cover; transition: transform 500ms ease, filter 500ms ease; width: 100%; }
.gallery-item:hover img { filter: saturate(1.15); transform: scale(1.035); }
.gallery-item figcaption { background: linear-gradient(transparent, rgba(0,0,0,0.88)); bottom: 0; color: white; left: 0; padding: 70px 22px 20px; position: absolute; right: 0; }
.gallery-title { display: block; font-family: "Oswald", sans-serif; font-size: 1rem; font-weight: 600; letter-spacing: 0.08em; line-height: 1.2; text-transform: uppercase; }
.gallery-subhead { color: rgba(255,255,255,0.72); display: block; font-size: 0.78rem; font-weight: 500; letter-spacing: 0.01em; line-height: 1.4; margin-top: 6px; }
.gallery-cta { text-align: center; }
.gallery-cta p { margin: 24px auto 30px; max-width: 650px; }

.activation-hero { color: white; min-height: 860px; overflow: hidden; position: relative; }
.activation-hero > img { height: 100%; inset: 0; object-fit: cover; position: absolute; width: 100%; }
.activation-hero-shade { background: linear-gradient(90deg, rgba(16,16,15,0.92) 0%, rgba(16,16,15,0.55) 43%, rgba(16,16,15,0.08) 72%), linear-gradient(0deg, rgba(16,16,15,0.55), transparent 45%); inset: 0; position: absolute; }
.activation-hero-content { animation: rise 700ms ease both; left: clamp(20px, 7vw, 110px); max-width: 870px; position: absolute; top: 50%; transform: translateY(-43%); z-index: 2; }
.activation-hero h1 { font-size: clamp(4.5rem, 8.8vw, 9rem); line-height: 0.87; margin: 22px 0 35px; }
.activation-hero h1 span { color: var(--amber); }
.activation-hero-content > p:not(.eyebrow) { color: rgba(255,255,255,0.82); font-size: clamp(1rem, 1.5vw, 1.2rem); margin-bottom: 35px; max-width: 640px; }
.activation-hero-note { bottom: 38px; font-size: 0.7rem; font-weight: 700; letter-spacing: 0.12em; position: absolute; right: clamp(20px, 5vw, 72px); text-transform: uppercase; z-index: 2; }
.activation-intro { display: grid; gap: 8vw; grid-template-columns: 1.15fr 0.85fr; }
.activation-intro-heading h2 { max-width: 760px; }
.activation-intro-copy { border-top: 3px solid var(--amber); font-size: 1.08rem; padding-top: 28px; }
.activation-intro-copy p + p { margin-top: 24px; }
.activation-offer { background: var(--ink); color: white; }
.activation-offer-header { align-items: center; border-bottom: 1px solid var(--white-line); display: flex; justify-content: space-between; padding-bottom: 25px; }
.activation-index { color: rgba(255,255,255,0.45); font-family: "Oswald", sans-serif; letter-spacing: 0.12em; }
.activation-offer-grid { display: grid; grid-template-columns: repeat(4, 1fr); }
.activation-offer-grid article { border-right: 1px solid var(--white-line); min-height: 360px; padding: 45px 28px 35px 0; }
.activation-offer-grid article + article { padding-left: 28px; }
.activation-offer-grid article:last-child { border-right: 0; }
.activation-offer-grid span { color: var(--amber); display: block; font-family: "Oswald", sans-serif; margin-bottom: 80px; }
.activation-offer-grid h3 { font-size: clamp(1.7rem, 2.2vw, 2.35rem); }
.activation-offer-grid p { color: rgba(255,255,255,0.62); margin-top: 22px; }
.activation-case { align-items: center; display: grid; gap: clamp(45px, 8vw, 120px); grid-template-columns: 1.15fr 0.85fr; }
.activation-case-image { min-height: 680px; overflow: visible; position: relative; }
.activation-case-image img { height: 100%; inset: 0; object-fit: cover; position: absolute; width: 100%; }
.activation-stamp { align-items: center; background: var(--amber); bottom: -35px; color: var(--ink); display: flex; font-family: "Oswald", sans-serif; font-size: 1.1rem; font-weight: 700; height: 150px; justify-content: center; letter-spacing: 0.08em; line-height: 1.05; position: absolute; right: -35px; text-align: center; text-transform: uppercase; transform: rotate(5deg); width: 150px; }
.activation-case-copy > p:not(.eyebrow) { font-size: 1.05rem; margin: 28px 0 40px; }
.activation-details { border-top: 1px solid var(--line); }
.activation-details div { border-bottom: 1px solid var(--line); display: grid; gap: 20px; grid-template-columns: 0.55fr 1.45fr; padding: 18px 0; }
.activation-details dt { color: var(--amber-dark); font-size: 0.7rem; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; }
.activation-details dd { font-weight: 600; }
.activation-audience { background: #242421; color: white; overflow: hidden; }
.activation-audience-grid { align-items: start; display: grid; gap: 8vw; grid-template-columns: 0.85fr 1.15fr; }
.activation-audience ul { border-top: 1px solid var(--white-line); list-style: none; }
.activation-audience li { border-bottom: 1px solid var(--white-line); font-family: "Oswald", sans-serif; font-size: clamp(1.8rem, 3.2vw, 3.5rem); line-height: 1; padding: 20px 5px; text-transform: uppercase; transition: color 180ms ease, padding 180ms ease; }
.activation-audience li:hover { color: var(--amber); padding-left: 20px; }
.activation-cta { text-align: center; }
.activation-cta h2 { margin: 0 auto; max-width: 900px; }
.activation-cta > p:not(.eyebrow) { margin: 25px auto 32px; max-width: 690px; }
.thank-you { align-items: center; background: var(--ink); color: white; display: flex; min-height: 100vh; padding: 130px clamp(20px, 8vw, 130px); }
.thank-you-inner { max-width: 850px; }
.thank-you p:not(.eyebrow) { color: rgba(255,255,255,0.7); font-size: 1.15rem; margin: 28px 0; max-width: 650px; }

@keyframes rise {
  from { opacity: 0; transform: translateY(22px); }
  to { opacity: 1; transform: translateY(0); }
}

@media (max-width: 900px) {
  .nav-links a:not(.nav-cta) { display: none; }
  .hero { min-height: 700px; }
  .hero-image { inset: 0; opacity: 0.5; }
  .hero-shade { background: linear-gradient(90deg, rgba(16,16,15,0.96), rgba(16,16,15,0.42)); }
  .intro, .section-heading-row, .contact-grid { grid-template-columns: 1fr; }
  .activation-intro, .activation-case, .activation-audience-grid { grid-template-columns: 1fr; }
  .activation-offer-grid { grid-template-columns: 1fr 1fr; }
  .activation-offer-grid article:nth-child(2) { border-right: 0; }
  .activation-offer-grid article:nth-child(n+3) { border-top: 1px solid var(--white-line); }
  .activation-case-image { min-height: 560px; }
  .intro-copy { border-left: 0; border-top: 1px solid var(--line); padding: 30px 0 0; }
  .service-grid { grid-template-columns: 1fr; }
  .service-card, .service-card.featured { min-height: 0; transform: none; }
  .service-card.featured:hover { transform: translateY(-8px); }
  .service-number { margin-bottom: 35px; }
  .performance { grid-template-columns: 1fr; }
  .performance-image { min-height: 420px; }
  .gallery-teaser-grid { grid-template-columns: 1fr 1fr; }
  .gallery-teaser-grid > div { grid-column: 1 / -1; }
  footer { grid-template-columns: 1fr; }
  .footer-links { flex-direction: column; gap: 8px; grid-column: auto; grid-row: auto; }
  .copyright { grid-column: auto; }
  .gallery-item, .gallery-item.wide { grid-column: span 6; }
}

@media (max-width: 600px) {
  .brand span:last-child { display: none; }
  .site-nav { padding: 12px 18px; }
  .hero-content { padding-left: 20px; padding-right: 20px; }
  h1 { font-size: 3.75rem; }
  .hero-stat { display: none; }
  .section-shell { padding: 80px 20px; }
  .form-row, .gallery-teaser-grid { grid-template-columns: 1fr; }
  .teaser-photo, .teaser-two { min-height: 320px; }
  .performance-image { min-height: 330px; }
  .performance-copy { padding: 55px 0 0; }
  .gallery-item, .gallery-item.wide { grid-column: 1 / -1; min-height: 330px; }
  .gallery-item.tall { min-height: 480px; }
  .page-hero { padding-top: 140px; }
  .activation-hero { min-height: 760px; }
  .activation-hero-shade { background: linear-gradient(90deg, rgba(16,16,15,0.88), rgba(16,16,15,0.35)), linear-gradient(0deg, rgba(16,16,15,0.65), transparent 55%); }
  .activation-hero-content { left: 20px; padding-right: 20px; top: 48%; }
  .activation-hero h1 { font-size: clamp(3.6rem, 18vw, 5.3rem); }
  .activation-hero-note { bottom: 22px; left: 20px; right: auto; }
  .activation-offer-grid { grid-template-columns: 1fr; }
  .activation-offer-grid article, .activation-offer-grid article + article { border-right: 0; border-top: 1px solid var(--white-line); min-height: 0; padding: 30px 0; }
  .activation-offer-grid span { margin-bottom: 30px; }
  .activation-case-image { min-height: 430px; }
  .activation-stamp { bottom: -25px; height: 110px; right: -5px; width: 110px; }
}

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { scroll-behavior: auto !important; transition: none !important; }
  .hero-content { animation: none; }
}